A three year path to more sustainable Awesomeness.
How we'll find good homes for what was already made, rebuild the best styles in better fabrics, and choose factories that are fair to the people who make our clothes.
As with everything we do, our priority is the health and safety of the people who wear our clothes — and the people who make them.
Three years, one trajectory.
We start by doing right by the inventory we already have, then rebuild around better materials and partners — so that by the end, sustainability is a foundation of the Rockets of Awesome assortment.
Clear & Build
- Sell through and donate existing, non-sustainable inventory
- Identify more sustainable fabrics for the line
- Find fair, compliant factory partners
Relaunch & Design
- Relaunch top styles in sustainable materials
- Focus the assortment; retire categories Mightly covers
- Begin developing durable, trend-aware new styles
Complete
- Transition to better fabrics & ethical factories complete
- Virgin synthetics phased out
- Measuring and reporting our progress openly
Find a good home for what we've already made.
The most sustainable thing we can do with existing inventory is make sure it gets worn. So Year 1 runs two streams at once: responsibly moving today's product, and laying the material and sourcing groundwork for everything that comes next.
Stream 1 — Sell-through & Donation
Our existing inventory doesn't carry sustainable qualifications, but it's good clothing that families need. Socks and pajamas are our top donation priority — both are high-demand items in family shelters. We'll route donations on a quarterly cadence:
Socks to La Clínica de la Raza
A sock donation to La Clínica de la Raza in Oakland, CA — a local organization we've partnered with before.
Back-to-school essentials
Prioritize back-to-school staples for donation, timed to when families need them most.
Pajamas & outerwear
Direct pajamas and outerwear to families heading into the colder months.
Stream 2 — More Sustainable Fabrics
We'll qualify materials that can replace conventional fabrics in existing ROA products, with a clear preference for OEKO-TEX certified options.
Stream 2 — Factory Partners
We're choosing where our clothes are made as carefully as what they're made from. Partners are ranked by these priorities:
Bring back the best — built better.
With materials and partners in place, we relaunch our proven top styles in more sustainable fabrics, sharpen the assortment around what only ROA should make, and begin designing the next generation of styles.
Relaunch Sequence
We rebuild the core assortment in better fabrics, sequencing from steady, less-seasonal categories to highly seasonal ones — restoring our bestselling styles while keeping markdown and inventory risk low.
Less-seasonal first (steadier demand) · highly seasonal last (managed as capacity allows).
Focusing the Assortment
What we'll continue & relaunch
The styles where ROA's design point of view and durability matter most — relaunched in more sustainable fabrics.
What we won't continue
These are well covered by Mightly — and for categories like pajamas and underwear, parents show a strong preference for organic cotton, which is Mightly's strength.
Designing What's Next
Alongside the relaunch, we start developing brand-new styles — leaning into trend-driven shapes, colors, and prints, while deliberately steering clear of fast-fashion micro-trends and low quality.
The test for every new ROA piece: it should be durable enough in quality and enduring enough in style to be handed down multiple times.
One garment, several kids. Quality and timeless style are how we cut waste at the source.
Sustainability becomes the baseline.
By the end of Year 3, the transition to more sustainable fabrics and ethical factories is complete. We believe that — outerwear aside — the entire ROA collection can be made from more sustainable cotton and recycled synthetics.
Virgin synthetics, phased out
We fully phase out virgin synthetics, using synthetics only where they're necessary for performance and functionality.
Cotton & recycled synthetics
The bulk of the line moves to more sustainable cotton and recycled synthetics — the materials qualified back in Year 1.
Outerwear, the exception
Outerwear is the one category where functional synthetics may still be required — and we'll keep them recycled wherever we can.
Honest about what we can track today.
We don't yet have the resources for our own lifecycle analysis. Rather than overstate, we'll lean on trusted external frameworks and focus first on the impacts we can credibly measure and report.
What we'll measure first
What we'll work up to
Starting with what we can measure well keeps our reporting honest — and gives us a real baseline to build on.
Clothes kids love, made with respect for the people who wear and make them.
Every choice on this road map — what we donate, what we relaunch, what we retire, and how we measure it — comes back to that one priority.