Happy Earth Day! Today and every day, Mightly is dedicated to reducing our environmental impact. Since day one, all our clothes have been made from rain-fed organic cotton. Last year, we converted our paper packaging to 100% recycled content. This year, we're proud to announce we’re launching two waste reduction initiatives.
1. Zero Waste Shipping Bags
We’ve partnered with RePack to give our customers the option to reduce single use plastics by choosing to have their orders shipped in reusable shipping mailers.
When Mightly customers select RePack reusable mailers at check out, their orders will be shipped in durable transit-safe bags that are returned to RePack for cleaning and reuse. The bags fold up to the size of an envelope and come with a prepaid shipping label, making sending them back as easy as one, two, three – literally. Step one: fold the mailer; step two: stick on the shipping label; and step three: drop in any USPS mailbox.
We made the decision to offer this option because, although our existing mailers are recyclable, a lot of what we put in our recycling bins ends up as trash anyway. In fact, less than 10% of plastic waste is recycled. About the same amount is incinerated, which creates toxic pollution, and the rest – nearly 80% - ends up in landfills, dumps or the natural environment. According to National Geographic, “If present trends continue, by 2050, there will be 12 billion metric tons of plastic in landfills. That amount is 35,000 times as heavy as the Empire State Building.” And you may have heard of the study that predicts oceans will contain more plastic than fish by 2025 if no actions are taken to reduce the flow of plastic into waterways.
Using RePack bags instead of single use mailers is one way to reduce plastic waste. One reusable RePack bag replaces 20 single use mailers, and they are made from recycled materials, which keeps existing plastic out of landfills. Using RePack bags also reduces carbon emissions. A lifecycle analysis shows that using RePack reduces more than 90% of total packaging waste and reduces the carbon footprint by up to 80% compared to disposable packaging.
2. Cotton Waste Paper Packaging
Waste occurs all along the supply chain as cotton fiber is transformed into clothing. However, much of that waste still has value and can be used to make other products, including high quality paper products. Cotton paper production is a chemical-free, solar-powered process that consumes one tenth of the wood of paper production. In this process, waste from the cutting floor, spinning (the process that turns fiber into yarn) and milling is combined with post-consumer textiles and converted into pulp. The pulp is compressed into sheets and dried naturally. The dried paper sheets can be used to make swing tags, mailers, boxes, gift bags and many other items. We’re making something special out of this all natural, eco-friendly cotton paper and can’t wait to show it to you!
As business owners, we’re proud of all we’ve achieved in the past couple of years, including becoming a Global Organic Textile Standard certified brand, achieving Fair Trade Factory certification for 100% of our products, eliminating virgin paper packaging and reducing our plastic use. As moms (and humans), we’re super motivated to do more to reduce our impact on the planet and we want to hear from you, our community, about your sustainability priorities. To share what you’d like to see us work on next, you can message @mightlyme on facebook and instagram or send an email to email@example.com
To learn more about Mightly’s sustainability initiatives, click here.